Cac search engine lon khong xep hang tung website, chung xep hang tung trang
web trong the gioi Internet. Dieu nay co nghia la neu website cua ban co nhieu
hon 1 trang ban nen toi uu noi dung tren tat ca cac trang do.
1. Toi uu moi trang web tren site cua ban
Toi uu trang web da bi bo qua boi rat nhieu website. Cac webmaster khong nhan
thuc duoc su khac nhau giua nhung tu khoa co mat do canh tranh cao nhu “quang
cao truc tuyen” va tu khoa "quang cao truc tuyen hang dau". Sau khi kiem tra lai
toan bo website, tat ca nhung gi webmaster tim thay chi la cum tu “quang cao
truc tuyen”. Dem nhung cum tu khoa co mat do canh tranh cao va tim tren cac
search engine, website cua ban se nam lai dau do phia cuoi danh sach ket qua tim
kiem. Ket qua la site cua ban khong co co hoi tiep can nguoi dung.
2. Chon cac tu khoa thich hop
Day la dieu quan trong bac nhat phai lam khi toi uu site cua ban cho cac
search engine. Cac tu khoa ma khach hang tiem nang cua ban nhap vao Google,
Yahoo, MSN, va Ask Jeeves la nhung tu khoa do va ban nen su dung trong nhung
vung dac biet tren trang web (xem muc ben duoi: Toi uu tieu de trang web va Toi
uu noi dung). Co mot so cong cu tim kiem tu khoa huu ich co san tren mang. Hai
cong cu than thien va tot nhat duoc de nghi la Wordtracker va Keyword Discovery.
Ca hai deu la cac ban thu nghiem (trial).
3. Toi uu tieu de trang web
Tat ca cac search engine lon deu co hang tram thuat toan khac nhau de tinh
toan vi tri ma trang web cua ban nen duoc liet ke cho nhung tu khoa tim kiem
khac nhau. Dat tu khoa trong tieu de trang (thanh mau xanh phia tren cung cua
trinh duyet) la mot trong nhung cong nghe SEO quan trong nhat va se giup site
cua ban leo len bac thang thu hang va cho phep khach hang nho chinh xac trang
web cua ban la gi khi ho luu no vao muc "favourites" trong trinh duyet.
4. Toi uu noi dung
Doi khi that kho de viet noi dung website.Khong chi lam de dua thong tin ban
muon khach hang thay trong mot dinh dang de doc, ban cung phai tinh den cac tu
khoa ma trang web nham toi de dat thu hang cao hon tren cac search engine.
Mot loi khuyen tot nhat la viet vi nguoi doc va chen cac tu khoa do nhieu vua du
mot cach thong minh. Doc to nhung gi ban da viet voi ban va vai nguoi khac de
kiem tra xem lieu no nghe co ve ngoc nghech, kich dong, choi tai, lap lai... hay
khong.
5. Tao mot chien luoc lien ket
Dang ky site cua ban den cac dich vu thu muc truc tuyen la mot cach rat co
loi de huong luu luong web den site cua ban. Moi nguoi se tim thay site cua ban
duoc liet ke va nhan vao lien ket de mo trang web cua ban.
Dieu nay khong chi mang khach hang den site cua ban, ma no cung tao ra cac lien
cho cac bo do tim cua cac search engine de tim thay va lap chi muc trang web cua
ban trong ket qua tim kiem cua chung. Neu site cua ban khong co mot lien ket nao
tren mang Internet, cac search engine se khong bao gio tim thay va ban se khong
bao gio nhin thay luu luong web tu Google hay cac search engine khac.
6. Tu ngu hoa cac lien ket va hinh anh
Cong nghe nay mang lai hai dieu tot. No noi voi khach hang cua ban duong lien
ket ma ho se chon se dua ho di dau va cho ho biet chinh xac nhung gi ma ho nhan
duoc. Voi mot lien ket se la khong du de giup ho hieu nhung gi ho dat duoc khi
nhan vao. Mo ta tat ca, neu co the, cac lien ket chu va hinh anh tren site cua
ban. Nhung tu khoa trong thuoc tinh alt cua hinh anh cung la mot trong cac yeu
to ma search engine tinh den khi xep hang cac trong web cua ban.
7. Dam bao rang site cua ban than thien search engine
 Website cua ban co the trong rat bat mat. Ban va nguoi thiet ke website co
the rat tai nang trong thiet ke do hoa ma co the tao ra anh Flash va ma
Javascript lam sung so khach vieng tham. Tuy nhien, dieu quan trong la cac
search engine khong the doc duoc ma Flash va Javascript (hoac khong hieu ro gia
tri trong nhung thiet ke cua ban). Cach khac phuc do la cung cap mot su lua chon
khac cho phep search engine do tim sau hon tren site cua ban. Hay tao mot
website than thien voi cac search engine .
8. Tao noi dung moi
Khi ban toi uu website mot cach thich hop ban se nhan thay mot xu huong. Neu
ban dang lam dieu gi do mang lai loi ich cho khach hang cua ban, khi do cac
search engine se thuong cong cho ban ve dieu do.
Cac search engine co xu huong thich cac website tao noi dung moi bat chap
dinh dang. Neu chung biet bat ky site nao dang thuong xuyen cap nhat bai viet
moi, chung se den thuong xuyen de lap chi muc.Cac blog va forum la cac cach de
va hieu qua nhat trong viec thuong xuyen tao noi dung moi cho site cua ban.Tuy
nhien, neu muc tieu cua ban chi la cai dat mot blog hoac forum de co thu hang
cao hon trong search engine thi thuc su ban khong dat duoc gi trong do. Chi cai
dat mot forum neu no dong gop loi ich cho site cua ban va no co gi do du de keo
khach vieng tham tro lai. Va chi cai dat blog neu ban co gi do thich thu de noi
thuong xuyen.
9. Dung nghi rang ban co the lua gat duoc cac Search Engine
Nhu da noi o tren, “Neu ban dang lam vi loi ich cua khach hang, search engine
se thuong cong cho ban”.Neu ban lua gat cac search engine bang cac tu khoa an
tren trang web cua ban bang cach to mau chu giong mau nen, an cac tu khoa trong
cac chu nho li ti, tham gia cac link farm, hoac cac ky thuat vung trom khac site
cua ban se bi xoa bo khoi search engine va ban se mat nhieu thoi gian de lam lai
(va ban cung se mat nhieu thoi gian de sua chua lai website truoc khi duoc
search engine chap nhan).
10. Cung cap nhung thu doc nhat
Neu site cua ban cung cap gi do ma duy nhat va cuon hut voi nhom khach hang
cua ban va no da duoc toi uu (bang cach ap dung cac cong nghe duoc de cap o tren)
ban se khong chi nhan duoc thu hang cao trong cac search engine lon, ban cung se
nhan duoc loi ich tu viec nguoi khac dat lien ket site cua ban tren cac forum,
blog, va website khac ma ket qua se la tang them khach vieng tham va tao ra
nhieu lien ket vao va se giup thu hang web cao hon. Article source http://w4rum.com/493.t
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