 Co toi 89,5% nhung nguoi tham gia mot khao sat gan day khang dinh ho se chuyen sang mot gian hang truc tuyen khac neu website thuong mai ma ho yeu thich hoat dong qua tri tre va mat toi hon nua phut de tai thong tin.
Mike Tobin, Giam doc dieu hanh TelecityRedbus, cong ty chuyen ve dich vu hosting tai Anh va la don vi thuc hien nghien cuu tren, khang dinh Internet da mang den cho nguoi tieu dung "nhieu ly do va co hoi de mua sam hon". Tuy nhien, Tobin cho rang: "Long trung thanh cua nguoi tieu dung doi voi mot nhan hieu truc tuyen rat mong manh. Ban phai hoat dong lanh le nhu choi bong thi may ra moi co the lay duoc niem tin cua khach hang". 85% trong so hon 2.000 nguoi duoc phong van deu noi thoi gian "chet" cua website se co anh huong tieu cuc den danh tieng cua mot doanh nghiep. "Trang web gap truc trac trong 10 phut gio khong con la van de 'ngan han', nhat thoi nua. Thoi gian tai qua lau cung khien cac cong ty mat di mot luong doanh thu lon tu nhung nguoi tieu dung kho tinh va thieu kien nhan", Tobin nhan xet. TelecityRedbus da thong ke ba ly do hang dau khien khach hang quay sang website cua doi thu la dich vu ho tro khach hang toi (70,8%), thoi gian tai cham (68,9%) va khong chuyen hang theo dung don dat hang (68,5%). Nguon VnExpress Article source http://w4rum.com/214.t
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