 Mot cuoc khao sat cua hang quan ly luu thong mang CatchFIRE Systems (Anh) cho biet 90% khach hang it nhat mot lan phai bo do giao dich vi nhung truc trac trong he thong cung cap truc tuyen cua cac cong ty ban le.
Hau qua la nguoi tieu dung phai mat them thoi gian goi dien cho cong ty lien quan hoac tu bo y dinh giao dich va chuyen sang mot hang khac. 2/3 so giao dich hang ngay la dat ve may bay hoac mua hang tieu dung co gia tri trung binh khoang 300 USD. Khach hang phan nan nhieu nhat ve nhung trang web duoc thiet ke voi nhieu chi tiet phuc tap, truy nhap va tim kiem da kho khan, den khi sap ket thuc mot giao dich hoac khi viec thanh toan dang dien ra thi lai bi gian doan, khien ho buoc phai thao tac lai hoac ton them tien va thoi gian goi dien de kiem tra viec mua ban da hoan tat hay chua. Mot nha thiet ke noi that o London noi: “Toi dang dat ve may bay truc tuyen thi website cua nha cung cap bi su co va toi mat luon ca mau phieu ma minh mat bao lau de khai thong tin vao. Sau do toi rat hoang mang chi so lenh dat mua ve bi thuc hien hai lan cho nen lai phai mat them 15 phut goi cho cong ty ban ve de kiem tra lai. Mot khach hang khac, la luat su, than phien rang trong qua trinh dat mot tour di nghi thi duong truy nhap trang chu cua nha cung cap bi gian doan toi 6 lan sau khi so the tin dung da duoc nhap vao khien ong ta cuoi cung phai tu bo trang dich vu nay. Nigel Thomas, Giam doc marketing cua CatchFIRE Systems, noi: “Su co trong hoat dong cua website van la noi dau dau cua ca nganh dich vu truc tuyen. Viec nguoi tieu dung bi day bat ra khoi duong ket noi khi dang thuc hien giao dich thi cung giong nhu khach dang an thi bi nem ra khoi nha hang. Dieu do that kho tha thu va nhieu cong ty ban le da mat khach vi van de nay. Cuoc khao sat cua chung toi cho thay khach mua hang truc tuyen hoan toan khong chap nhan bat cu su cham tre nao. Ho san sang tu bo mot giao dich va chuyen sang mua hang cua dich vu khac neu phai cho doi”. Suu tam Article source http://w4rum.com/286.t
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