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Engage Your User – Make Your Website Interactive |
Many websites suffer from not engaging with their audience. They may receive a constant stream of visitors 24/7 visiting their site but they fail to capitalize on this audience. Why? A common problem with most static sites and e-commerce shopping carts is they fail to hold the attention of the user long enough to earn a trusted vote of confidence and consider what is on offer.
The simple truth is the Internet is stuffed with cloned replicas of the same e-commerce template sites offering nothing else but predictability. By employing media rich, interactive content, a site can help boost its on-line profile. Sites that do really well in getting a return on their investment know how to motivate their audience and entice a sale.
So what are the tools available that can help in securing a purchase from your site? A 360 Degree Virtual Tour is a proven pro-active sales tool that can add depth to your site and also motivate potential customers to securing a purchase on your site.
360 Degree Virtual Tours allow your visitors to get a first hand glimpse of visiting your premises from the comfort of their living room. If you have premises that you feel a static image fails to get over on your site then a Multimedia Presentation may be for you. Here are some examples where 360 Virtual Tours have added to the on-line presence:
Restaurants
Pubs and Clubs
Real Estate
Limo Hire Firms
Sporting Facilities
Conference Centers
Hotels and Guest Houses
The beauty of interactive 360 Degree Virtual Tours is that they can also be used within e-mail marketing campaigns or copied to Cd's and used as off-line digital brochures.
Video Production is definitely the buzz word at the moment. You only have to look at the phenomenal success of YouTube and MySpace plus a whole plethora of Video Blog websites. An on-line video commercial can be used as a massive on-line marketing tool. These advertisements can be used in Viral Marketing campaigns, on your website and also submitted to the above web 2.0 sites mentioned above. Imagine what the cost for this sort of exposure would cost you for a television or cable advertisement.
The beauty of the 360 degree virtual tours and video commercials provided by 360innovate is that they are a one stop shop for all your multimedia requirements on your site. Rather than storing say, a video on one page of your site, a gallery on another and music on another you can combine all these elements into one presentation and engage your user immediately with the simple click of a button.
The Internet is a true world wide marketing tool, giving you access to people and places that used to be beyond the reach of traditional marketing methods. By absorbing these stimulating interactive web-ready mediums you are not only dressing-up your window of opportunity to on-line consumers but your giving them the keys to your premises twenty-four hours a day, seven days a week.
By: Paul Steven
Paul Steven is a former Web Developer/Designer who now works as an SEO Consultant for a leading Scottish Media Company.
Virtual Tours, Video Production Scotland
Article source http://w4rum.com/1526.t
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| [By Skidrock] [05/May/07] |
