Nhung nam gan day, su phat
trien cua CNTT cho phep xay dung cac trang web ma o do nguoi luot web co the tu
dua thong tin len (thuong duoc goi la the he web 2.0); noi cach khac, nguoi luot
web co the tu tao noi dung cho trang web cua nguoi khac. Nhieu doanh nghiep (DN),
tham chi ca nhan, da xem tien ich nay la mot phuong thuc kinh doanh (KD) moi.
Web 2.0 va co hoi KD
Truoc day, nguoi dung truy cap web de tim thong tin. Do do, don vi so huu trang
web phai xay dung noi dung sao cho that hay de thu hut nguoi doc. Tuy nhien, mot
so cong nghe lap trinh web moi ra doi nhu Ajax, XML cho phep tao ra nhung trang
web co toc do truy cap tang dang ke. Tu do, nguoi dung khong chi de dang doc ma
con ghi (upload) noi dung len trang web. Trang tu dien truc tuyen Wikipedia, cac
blog hay mang xa hoi truc tuyen MySpace, web chia se video YouTube... chinh la
nhung vi du dien hinh cua loai web nay.
Ve mat cong nghe, su khac nhau giua website kieu cu voi website 2.0 khong nhieu,
do la tinh than thien voi nguoi dung. Voi mo hinh web cu, nguoi dung chi duoc
doc, xem va tim kiem nhung gi co tren web. Voi web 2.0, ngoai cac tien ich tren,
nguoi dung duoc dat o trung tam, ho chinh la nguoi quyet dinh noi dung, dien mao
cua trang web, duoc dua nhung gi minh nghi, minh thich len do, tat nhien trong
muc do kiem soat cua quan tri trang web.
Y tuong xay dung cac trang web ma noi dung do nguoi dung tao ra cung da duoc dua
vao KD. Mo dau phai ke den eBay voi viec cho phep nguoi dung thoai mai dang tin
dau gia; danh gia san pham, nguoi ban, nguoi mua, mac ca... Con voi Alibaba,
nhieu DN lai tranh thu dua cac video clip gioi thieu ve hoat dong cua ho. Nho do,
ngoi tai mot noi, mot giam doc cong ty co the dang ky thanh vien de su dung may
tinh truy cap vao Alibaba.com va vieng tham cac co so san xuat cua nhieu cong ty
rai rac khap toan cau. DN cung co the dua len day cac loai mat hang, gia ca, thu
tuc thanh toan... Tren nhieu blog, forum hien nay, nhieu ca nhan cung tu mo cac
cua hang buon ban nho va gioi thieu hang hoa.
 Gia
tri cot loi cua the he web 2.0 nam o cong dong nguoi su dung voi nguyen lieu
chinh la thong tin va du lieu ma cong dong trao doi tren do. Tuy nhien, ngoai
kha nang cong nghe, xay dung mot website co suc hut khong don gian. Truoc day,
cong ty HTC Computer (Ha Noi) cung da xay dung website cong ty tai dia chi
www.htcvietnam.vn. De van hanh website nay, cong ty can it nhat 4 nhan vien, moi
nguoi chuyen trach mot mang rieng, ca ve noi dung va cong nghe. Chua ke chi phi
quang ba cho website. Trung binh moi ngay co 1.000 luot nguoi truy cap website
nay, so don hang moi thang tu 250 – 300 (ty le 0,8-1%).
De phat trien va quang ba thuong hieu cong ty mot cach nhanh nhat, sau khi
nghien cuu mot so website thuong mai dien tu lon (TMDT) trong nuoc, ong Luong
Minh Hieu, giam doc cong ty nhan thay viec tham gia gian hang tren
www.chodientu.vn hoan toan phu hop. “Quan tri website www.htcvietnam.vn ve
he thong dat hang va thong tin san pham cung tuong duong viec quan tri gian hang
tren chodientu.vn. Tuy nhien, he thong quan tri gian hang tren chodientu.vn co
phan don gian va thuan tien hon cho nguoi quan tri. Dau tu thoi gian va nhan luc
cho he thong nay do do cung don gian hon ma hieu qua lai cao hon”, ong Hieu
chia se. Trung binh co 300 luot nguoi/ngay truy cap vao gian hang dien tu cua
HTC tren chodientu.vn, so don hang dat 120/thang (ty le 1,3%). Ong Hieu cho biet,
nhung trang web nhu chodientu.vn co luong khach hang thuong xuyen tuong doi lon
va on dinh. “HTC Computer se co gang tham gia gioi thieu san pham va dich vu
tren cac website co cong nghe tuong tu cang nhieu cang tot. Do la phuong thuc
quang ba thuong hieu va dua san pham, dich vu cua cong ty den khach hang nhanh
nhat, don gian nhat va tuong doi hop ly ve mat chi phi”.
Nhung mo hinh thuc tien
Cac cong ty KD dua tren viec tao ra moi truong cho TMDT co the lay doanh thu tu
quang cao, cho thue khong gian tren web, dich vu gia tri gia tang... Hien nay, o
Viet Nam, cac mo hinh nhu vay dang phat trien.
Di dau trong so nay phai ke den cong ty Peacesoft, don vi so huu trang web
www.chodientu.vn cho phep nguoi dung tham gia cac gian hang ao (e-store), tu
dang thong tin dau gia va danh gia san pham. Con co cong ty Giac Mo Viet voi
trang www.Aha.vn cung cap thong tin so sanh gia san pham cong nghe cao va cac
huong dan mua hang cho thanh vien.
Trang web www.vietspace.net.vn theo mo hinh mang xa hoi ao dau tien va lon nhat
tai Viet Nam (da dat giai TTVN 2006) cung la mot website phu hop voi nguoi Viet
Nam, cho phep cac thanh vien tu tao website rieng voi nhieu cong cu ho tro.
Website nay dap ung duoc nhu cau tao web de giao luu, KD tren mang Internet.
Truoc het, www.vietspace.net.vn thu hut so luong thanh vien lon va tao nen mot
kho thong tin khong lo tren mang Internet. He thong website co cac cong cu cao
cap: he quan tri da nang, he quan tri noi dung, he thong chuyen doi giao dien,
chuc nang ban hang va dat hang truc tuyen, cac thu vien du lieu, tim kiem, ket
ban... Nguoi su dung muon trang web rieng cua minh dep hon, nhieu chuc nang hon
se phai tra mot khoan phi nhat dinh de duoc su dung cac cong cu. Chu dau tu he
thong cung co the thu them phi o cac dich vu gia tri gia tang khac.
Website chia se video www.clip.vn do cong ty Vega Technology xay dung thi co y
tuong ban dau xuat phat tu nhu cau chia se video giua ca nhan va be ban, nguoi
than cung nhu DN su dung video trong cac hoat dong quang cao, tiep thi. Tuy
nhien, qua trinh thuc hien cung da giup cong ty nay sinh nhung y tuong KD. Do la:
website nay se mien phi hoan toan va mai mai voi nguoi dung ca nhan. Con doi voi
DN, Vega Technology co 3 huong: cung cap giai phap cho DN co nhu cau thuong
xuyen ve chia se video; tich hop thong diep cua nha quang cao duoi dang video
vao clip; lien ket voi cong ty cung cap dich vu di dong cho phep nguoi dung DTDD
tai ve (co phi) cac clip hay, vui (tat nhien co chia se loi nhuan voi nguoi da
dua len (upload) cac clip hay).
Theo PC World VN
Article source http://w4rum.com/1281.t
|
