Thi truong TV plasma da phai chiu mot cu soc lon hoi thang
2 vua qua khi chi dat doanh thu ven ven 181 trieu USD, so voi muc xap xi 216
trieu USD cua cung ky nam ngoai.
Theo gioi phan tich, day la lan dau tien ke tu khi cham ngo thi truong cho toi
nay, TV plasma phai chung kien mot su thut lui ve doanh thu nhu the nay, trong
boi canh toan thi truong dien tu gia dung cung bi dinh tre va e khach.
Tuy nhien, theo hang nghien cuu NPD, su sut giam ve doanh thu khong nhat thiet
la do san pham bi u dong, tieu thu cham. Mot phan ly do khien doanh thu giam toi
35% trong 12 thang la vi gia TV plasma da lien tuc ha suot thoi gian qua. Hien
tai, gia trung binh cua mot chiec TV plasma la 1688 USD, gan nhu la day cua 3
nam tro lai day.
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| Nguon: Reuters |
"Khac voi TV LCD, TV plasma khong the lay khoi luong de bu cho gia thanh
duoc", chuyen gia Ross Rubin cua NPD cho biet. "Mac du gia thap se cho
phep nha san xuat tiep can so luong khach hang dong hon, nhung no khong du de
dam bao cho doanh thu tang truong".
Cac hang da thu nhieu cach khac de hut khach cho TV plasma, chang han nhu viec
tang chat luong man hinh. Lay thi du, ngay hom qua, hang Panasonic cong bo ke
hoach san xuat TV plasma 42 inch phan giai cao dau tien tren the gioi.
Va cung theo NPD thi mac du doanh thu giam 35% nhung tren thuc te, so luong TV
plasma tieu thu duoc lai tang... 30%. Ban chay nhat la cac mau TV co kich co 42
inch, theo sau la 50 inch.
TV noi chung van tiep tuc la mat hang thong tri thi truong dien tu gia dung the
gioi trong thang 2/2007, khi mang ve doanh thu hon 900 trieu USD. Dung nhu du
doan, TV LCD co toc do tang truong cao nhat khi tang 58% so voi cung ky nam
truoc.
Theo VietNamNet
Article source http://w4rum.com/1275.t
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