Nhieu to chuc dang vo tinh tao loi the cho doi thu canh tranh khi xay dung mot trang web it tien dung va tao cam giac phien ha. Cong ty tu van iFocus (My) cung khang dinh moi nguoi rat de noi cau khi duyet web. "Chang can biet website duoc thiet ke dep the nao, neu nguoi dung nhan thay no thieu thuc te va khong phu hop, ho se chuyen sang trang cua doi thu. Don gian la go mot dia chi khac thoi ma", Theresa Cunnington, chuyen gia cua iFocus, cho biet. Flash la vi dung ro rang nhat ve nhung gi nguoi su dung ghet khi vao mot trang web va nut 'bo qua' (skip) cung la phim duoc su dung nhieu nhat tren Internet. Cunnington mo ta flash la kieu thiet ke "cong vien ky Jura" dien hinh, tuc chuyen gia thiet ke chi chu y den nhung gi anh ta co the thuc hien, ma khong can nhan xem dieu do co nen lam hay khong. Theo Cunnington, website hien nay lien tuc bi tach roi giua noi dung va hinh thuc. "Trang web phai phan anh y tuong cua cong ty. Khong phai ai cung truy cap site cua ban, do do ban can tap trung vao nhom doc gia nhat dinh", Cunnington noi. 5 yeu to nguoi su dung khong thich tren website: 1. Quang cao: Nguoi dung ghet nhung mau quang cao xen lan vao noi dung, chua flash va tieu ton bang thong. 2. Thiet ke phuc tap: Moi nguoi khong muon phai hoc cach dung mot website truoc khi co the duyet no. 3. Nhung lien ket da tiet lo truoc thong tin ve noi dung va kich co file. 4. Nhung bieu tuong dong khien moi nguoi sao lang noi dung chinh va lam cham qua trinh tim hieu thong tin. 5. Dai nhu tieu thuyet: Toc do doc thong tin tren man hinh cham hon 25% so voi doc tren giay, do do nguoi su dung thuong thich nhung trang it chu va khong can phai keo thanh cuon qua lau. Mot van de khac la nhung "diem mu" tren site. "Chung ta bat dau chung kien hien tuong 'mu thong tin ben cot phai'. Nguoi dung it khi bam vao duong link o phia nay do ho nghi rang cot phai chi toan chua quang cao", Cunnington nhan xet. Article source http://w4rum.com/215.t
|