 Cong ty nghien cuu Nielsen Entertainment vua cong bo ket qua dieu tra Active Gamer Benchmark lan thu 3 cua nam 2006.Khao sat duoc thuc hien truc tuyen tu ngay 3-7-2006 den 9-7 voi 2.200 “active gamer” (game thu choi game thuong xuyen) tham gia. Cac “active gamer” nay deu tu 13 tuoi tro len, so huu mot thiet bi choi game va choi it nhat 1 gio moi tuan.
Ket qua cho thay trong khoang gan 117 trieu “active gamer” o My trong nam 2006, co toi hon mot nua (56%) choi game online va 64% so do la nu. Truoc day, nguoi ta van cho rang phan lon nguoi choi game choi mot minh nhung nghien cuu cua Nielsen lai chi ra rang cac “active gamer” thich choi game tap the, toi 5g moi tuan. Thanh thieu nien dung dau ve thoi gian choi, tren 7h moi tuan. Thanh thieu nien cung chiem phan lon trong “active gamer” voi khoang 40%, nguoc lai, so nguoi tu 45 tuoi tro len ma van choi game deu dan chi chiem 8%. Trong game online, ti le nam gioi chi bang khoang 2/3 nu nhung khi xet tat ca cac the loai game thi so luong nam gioi van gap doi nu gioi. Ngoai ra, Nielsen con co mot vai phat hien thu vi khac: • Phan lon so nguoi choi cac game thong thuong (xep bai chang han) la phu nu lon tuoi. Mot nua so nguoi truong thanh va thanh thieu nien choi game thuong xuyen danh tren 1 gio moi tuan de choi loai game nay. • Nhung nguoi choi game duoc coi la “trung thanh” khi ho thuong xuyen dat truoc hoac mua dia game ngay trong ngay dau phat hanh. Hau het nguoi thuoc nhom nay la fan cua the loai nhap vai. Day cung la the loai duoc thanh thieu nien yeu thich nhat. • Doi voi cac game the he moi, dieu nguoi choi quan tam nhat la do hoa bat mat hon va cach choi hap dan hon. • Chi vai nam truoc, nguoi ta con tranh cai ve viec may vi tinh co the canh tranh voi cac loai may choi game chuyen dung khac hay khong. Nay thi may vi tinh da khang dinh duoc vi tri cua minh voi nhung loi the ma cac nen choi game khac khong co. Internet bang thong rong cung da tao dieu kien cho cac game nhap vai truc tuyen nhieu nguoi choi (MMORPG) phat trien. • Game tren cac thiet bi cam tay va tren may vi tinh (chu yeu la game online) dang dan dau ve toc do phat trien. 64% so nguoi choi game thuong xuyen o My choi tren may tinh. 64% so phu nu choi game tren may tinh chon game online de giai tri. • O thi truong console, PS2 cua Sony van dang chiem ngoi vi quan quan voi 59% thi truong. Tiep theo la Xbox cua Microsoft voi 33% va GameCube cua Nintendo – 30%. Xbox360 cung da co buoc khoi dau thuan loi: 15% so “active gamer” so huu may choi game moi nay. Mot diem dang chu y khac la phan lon “active gamer” so huu 2 loai may choi game khac nhau, thuong mot trong so do la may choi game cam tay. • Cac thiet bi cam tay nhu DS cua Nintendo hay PSP cua Sony dang rat duoc ua chuong nho tinh co dong. Nhung nguoi choi game thuong xuyen danh khoang 14 gio moi tuan de choi tren cac may console nhung lai danh toi 17 gio de choi game tren cac thiet bi cam tay. 24% “active gamer” choi game tren dien thoai di dong. • Trong 6 thang qua, trung binh moi “active gamer” mua 4 game va 90% trong so do mua tu cac cua hang ban le, chi 10% mua truc tuyen. Ho danh trung binh 47 gio cho moi game do. • Moi “active gamer” danh khoang 58 USD moi tuan cho giai tri, trong do 16 USD danh cho game. Khoang ¼ thoi gian nghi ngoi trong tuan duoc danh cho game (khoang 13 gio). • Ngoai game, cac “active gamer” cung danh rat nhieu thoi gian cho am nhac. Nu gioi danh khoang 9 gio moi tuan cho hinh thuc giai tri nay. By HOANG MINH (Theo DailyTech) Article source http://w4rum.com/115.t
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