Dan My da chi toi hon 100 ty USD cho viec mua sam qua mang Internet
trong nam 2006, va toc do tang truong manh me nay duong nhu se con duy tri trong
nhieu nam toi, gioi phan tich du doan.
Ban bao cao moi nhat cua hang nghien cuu comScore Networks cho biet "ngan sach"
chi cho mua sam truc tuyen (khong tinh dat tour du lich), da dat moc 102,1 ty
USD trong nam ngoai, tang toi 24% so voi nam 2005. Trong do, phan dong gop cua
hai thang 11 va 12 la "nang ky" nhat: 24,6 ty USD.
"Thuong mai dien tu dang dan chiem vi tri
chu dao", chuyen gia Jeffrey Grau cua eMarketer thot len. "Ngay cang co nhieu
nguoi chuong hinh thuc mua sam nay hon. So hang ho mua va so tien ho bo ra nhieu
chua tung co trong lich su".
Lien tuc cai tien
 Di xa hon, hang dau tu Cowen du doan rang
doanh thu tu thuong mai dien tu co the dat toi cot moc 225 ty USD vao nam 2011.
"Con tai My, doanh thu cung se tang truong 20% trong nam 2007, nho vao tac dong
cua ba yeu to: su pho cap cua bang thong rong, muc gia hoi cua cac kenh ban hang
truc tuyen va su tien loi ngay cang cao cua thuong mai dien tu".
"Cac hang ban le can chu y nghiem tuc den xu
huong nay, neu nhu ho khong muon tut lai phia sau", Cowen ket luan. "Thuong mai
dien tu dang o giai doan hoang kim va chua he co dau hieu ngung lai. No se tiep
tuc vuon minh voi toc do bo xa cac hang ban le offline".
Thoi gian qua, cac dich vu mua sam qua mang
da cai tien va dieu chinh rat nhieu de mang den su thoai mai, tien loi cao nhat
cho khach hang. Nguoi tieu dung gio day co the an tam mua sam du moi hang hoa tu
Internet, tu quan ao, do dien tu cho den nhung thu xa xi nhu trang suc, do noi
that.
De phuc vu nhung khach hang co nhu cau mua
nhan kim cuong qua mang, cac website co han phan chu giai cac ky hieu, thuat ngu
chuyen mon. Con doi voi do go noi that, ban se duoc xem nhung video clip huong
dan cach bay bien do dac trong nha.
Xay dung niem tin
Mot yeu to nua cung khien cho thuong mai dien tu tang vot la
su dung hen cua cac dich vu giao hang. "Neu website cam ket se chuyen hang toi
cua nha ban dung ngay Noel, ho se lam dung nhu vay. Chua bao gio, niem tin cua
nguoi tieu dung danh cho thuong mai truc tuyen lai cao den nhu vay".
3 tuan cuoi cung truoc Noel chung kien mot con "bao loc" tren
cac website thuong mai dien tu: dan tinh do xo vao mua sam va can quet qua tat
ca cac mat hang, voi mot suc manh va toc do co the noi la chong mat. Theo thong
ke, doanh thu trong thoi gian nay da tang toi 31% so voi cung ky nam 2005.
"Mot so hang muc hang hoa rat co the se bat kip, tham chi qua
mat cac cua hang ban le. Thi du nhu tai phim va nhac so chang han. Chung ta se
chung kien su doi chieu tung buoc cua thi truong: tu nhung cua hang gach xay
chuyen sang cac quay nhac vo hinh nhu iTunes", Cowen du doan.
Tranh dat voi ban le
Tai Han Quoc, quoc gia co ty le pho cap bang thong rong cao
nhat the gioi, doanh thu tu thuong mai dien tu hien chiem khoang 8% tong doanh
thu ban le. Toc do tang truong cua no thi nhanh gap 3 lan so voi cac cua hang
offline.
Nhung ong lon trong linh vuc ban le nhu Wal-mart va Target
cung dang rat tich cuc su dung Internet, song song voi he thong cua hang dai ly
cua minh. Neu khong ung y mot san pham mua qua mang, khach hang co the mang den
tra truc tiep tai cua hang, thay vi hi huc ra buu dien gui tra website.
Nhung thuong thi nhung website thuong mai truc tuyen thuan
tuy nhu Amazon.com hay dua ra nhung muc gia hoi hon.
Chi phi van hanh re hon (vi khong ton tien thue cua hang, kho
bai), cho phep ho lien tuc trinh lang nhung chuong trinh khuyen mai, giam gia
day hap dan. Do la ly do vi sao Amazon.com dung dau tuyet doi ve doanh thu cua
lang thuong mai dien tu the gioi trong mua mua sam Giang sinh vua qua.
Theo VNN Article source http://w4rum.com/481.t
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