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Vending Machine Owners Overlook The Powers Of Color |
Most vending machine suppliers offer very few choices to their customers. Therefore, most vending machine owners overlook the effect the color of their vending machine can have on their sales. Before purchasing a vending machine, owners should be aware of how color influences their customers, their locations and their profits.
The Psychology of Color
For several decades, studies have been conducted on how color can affect mood and appetite. Pastel blues and pinks seem to have a more soothing effect, while colors like red and green appear to increase hunger because most of what people's minds think of as food is naturally in those shades. According to the results of those studies, the psychological effects of a vending machine's colors could influence potential customers toward or away from a vending machine's products.
The Aesthetic Approach
Color can also affect the locations the vending machine owners are able to secure for their machines. Most business owners prefer a vending machine that coordinates, not clashes, with their store's or restaurant's decorations. The right vending machine can even improve the aesthetics of their surroundings in certain offices and lobbies. Little touches, like gold accents, chrome trim or wooden stands, can mean the difference in securing a busy, high-end location for vending machines.
The Importance of Versatility
Not only can the color of the vending machine, but the combination of colors used affect how the machine and its products are seen. 1-800-VENDING's machines aren't a single color. They offer different accent colors for their stands, lids, chute doors and coin mechanisms. Because 1-800-VENDING offers owners options for both the body and the accent colors, owners can customize the look of their machines to create an identifiable branding or look. 1-800-VENDING is a vending machine manufacturer that has 17 different possible color combinations to choose from.
By: Tony Baker
1-800-VENDING is one of the world's leading manufacturers and distributors of high quality vending machines. Those interested in beginning a home-based vending machine business can learn more about the effects of color on customers, locations and profits from 1800vending.com.
Article source http://w4rum.com/1681.t
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| [By Kimber Fulcher] [05/May/07] |
